Empowering E-Commerce Delivery with Reliable Logistics and Labeling Solutions

Empowering E-Commerce Delivery with Reliable Logistics and Labeling Solutions
Transportation & logistics

Background

A leading Poland-based e-commerce logistics provider is now widely recognized across Europe for its parcel locker network, which even reaches rural areas. The company serves e-commerce platforms, retailers, and online sellers by streamlining logistics operations. To support this process, it provides label printers to online sellers who use its services. The workflow begins when a customer purchases a product online. The e-commerce platform, which does not hold inventory, receives the order and notifies the seller. Using a label printer, the seller prepares the package, which the logistics provider delivers to either the customer’s home or a designated parcel locker.

 

Figure 1: Online Seller Partnership Flow
Figure 1: Online Seller Partnership Flow
Figure 2: Consumer Order Flow
Figure 2: Consumer Order Flow

Challenges

The existing printer supply could no longer meet the demands of a rapidly growing logistics network. The provider faced several obstacles that necessitated a more reliable and cost-effective solution.

Printer Demand Outpaces Supply

As e-commerce demand surged, the provider required more than 7,000 label printers, with future growth anticipated. The U.S. printer brand previously used had discontinued its existing model, and the newer replacement model was prohibitively expensive. Switching to a different printer brand posed compatibility challenges with the logistics provider’s software, risking disruptions to seamless integration. To control costs and maintain operations, the provider resorted to using refurbished printers.

High Maintenance Burden

The refurbished printers frequently experienced breakdowns, leading to operational delays, higher maintenance costs, and interruptions to order fulfillment. Insufficient technical support further exacerbated the problem, causing prolonged downtime and hindering sellers’ ability to process orders efficiently.

Solutions

The deployment of DA220 printers transformed operations, minimizing downtime and ensuring consistent label printing. Over 7,000 TSC Auto ID DA220 desktop printers replaced the existing models, providing a reliable solution for online sellers.

Building Reliability and Efficiency

  • Lower Maintenance Costs: The DA220 printers significantly reduced breakdowns, cutting repair needs by 40 percent and minimizing downtime.
  • Enhanced Print Quality: The high-quality output improved label legibility by 20 percent, reducing delivery errors and optimizing logistics processes.
  • Extended Printer Lifespan: DA220 units last 24 percent longer on average compared to previous models. Combined with a three-year warranty, this reduced replacement costs and maintenance risks.

Seamless Transition

  • Compatibility with Existing Systems: The DA220 printers support multiple printer language emulations, allowing for a seamless transition from older printers without disrupting workflows.
  • User-Friendly Design: The intuitive interface required minimal training, allowing online sellers to start printing labels immediately and avoiding operational slowdowns.
  • Rigorous Testing Support: Comprehensive testing confirmed the DA220 printers integrated flawlessly with the logistics and ordering systems.

Why TSC Auto ID?

TSC Auto ID provides reliable supply, consistent performance, and high-quality printing to ensure seamless e-commerce operations and boost competitiveness.

  • Reliable Supply
    TSC Auto ID’s global supply chain fulfilled high-volume orders promptly, enabling the provider to meet the growing demands of e-commerce.
  • Long-Term Usability and ROI
    The reliability of the printers, backed by a three-year warranty, reduced the need for frequent replacements and minimized maintenance costs. This stability ensured smooth shipping operations, helping the provider remain competitive in an evolving market.
  • Effortless, High-Quality Printing
    The DA220 printers offered 20 percent sharper print quality and a user-friendly design. Online sellers experienced a smoother workflow, ensuring accurate package deliveries and strengthening the logistics provider’s brand image.